Vincenzo Boellis
Disponibile per nuovi progetti · 2026 Available for new projects · 2026

Vincenzo Boellis

Salesforce Marketing Cloud Technical & Solution Architect Technical & Solution Architect

Freelance con oltre 8 anni nell'ecosistema Salesforce. Trasformo la complessità di Salesforce Marketing Cloud in architetture solide, campagne performanti e team autonomi. Freelance consultant with 8+ years in the Salesforce ecosystem. I turn the complexity of Salesforce Marketing Cloud into solid architectures, high-performing campaigns, and autonomous teams.

20+
Progetti Salesforce consegnati Salesforce projects delivered
8+
Anni di esperienza Years of experience
4
Corsi di formazione SFMC SFMC training courses delivered
8+
Industry coperte Industries covered

Competenza tecnica profonda,
comunicazione chiara.
Deep technical expertise,
clear communication.

Dal 2017 lavoro nell'ecosistema Salesforce. Ho iniziato come Analyst su Sales e Service Cloud per clienti Telco e Media, poi mi sono progressivamente specializzato su Marketing Cloud Engagement, costruendo una expertise end-to-end che copre Engagement, Intelligence, Data Cloud, Personalization e Next.

Ho attraversato realtà come Accenture e Lutech come consulente interno, e NTT Data e Deloitte come consulente esterno, guidando team, architettando soluzioni enterprise e facendo da Subject Matter Expert su MC Intelligence. Dal 2023 opero come freelance, scegliendo progetti in cui la profondità tecnica conta davvero.

Quello che mi distingue — e lo dicono i clienti — è la capacità di unire una padronanza tecnica di alto livello a una comunicazione empatica. Spiegare argomenti complessi con semplicità, rispondere a ogni domanda, adattarmi al livello del team.

Since 2017 I have been working in the Salesforce ecosystem. I started as an Analyst on Sales and Service Cloud for Telco and Media clients, then progressively specialized in Marketing Cloud Engagement, building an end-to-end expertise that covers Engagement, Intelligence, Data Cloud, Personalization and Next.

I worked at companies like Accenture and Lutech as an internal consultant, and NTT Data and Deloitte as an external consultant, leading teams, architecting enterprise solutions and serving as Subject Matter Expert on MC Intelligence. Since 2023 I operate as a freelancer, choosing projects where technical depth truly matters.

What sets me apart — and my clients say it — is the ability to combine high-level technical mastery with empathetic communication. Explaining complex topics with simplicity, answering every question, adapting to the team's level.

Location
Caserta, ItaliaDisponibile da remoto, nazionale e internazionale Caserta, ItalyAvailable remotely, both locally and internationally
FormazioneEducation
ELIS ICT AcademyVocational Master in Salesforce Development & Cloud Services ELIS ICT AcademyVocational Master in Salesforce Development & Cloud Services
LingueLanguages
IT · EN · FR · ESItaliano madrelingua, inglese professionale IT · EN · FR · ESItalian native, professional English

Dalla strategia
all'esecuzione.
From strategy
to execution.

Sei aree di intervento per trasformare il Marketing di Salesforce in un vantaggio competitivo concreto, non uno strumento da gestire ma una leva da sfruttare. Six areas of intervention to turn Salesforce Marketing into a concrete competitive advantage — not a tool to manage but a lever to leverage.

01 / Consulting

Strategia & ArchitetturaStrategy & Architecture

Analisi del contesto, definizione della roadmap SFMC, design dell'architettura della soluzione e supporto decisionale per C-level e team marketing. Context analysis, SFMC roadmap definition, solution architecture design and decision support for C-level and marketing teams.

02 / Delivery

ImplementazioneImplementation

Setup e configurazione di Marketing Cloud Engagement, Intelligence, Data Cloud e Personalization. Campagne, automazioni e Journey Builder enterprise-ready. Setup and configuration of Marketing Cloud Engagement, Intelligence, Data Cloud and Personalization. Enterprise-ready campaigns, automations and Journey Builder.

03 / Integration

Sistemi & APISystems & API

Integrazione SFMC con Salesforce CRM via Marketing Cloud Connect, connessione con sistemi esterni tramite REST/SOAP, sviluppo in AMPscript, SSJS, Python. SFMC integration with Salesforce CRM via Marketing Cloud Connect, connection with external systems via REST/SOAP, development in AMPscript, SSJS, Python.

04 / Analytics

Reporting & BIReporting & BI

Dashboard avanzate su MC Intelligence (formerly Datorama), data stream, armonizzazione cross-platform, reporting personalizzato per decision maker. Advanced dashboards on MC Intelligence (formerly Datorama), data streams, cross-platform harmonization, custom reporting for decision makers.

05 / Training

FormazioneTraining

Corsi SFMC tailor-made per team marketing e tecnici. Approccio pratico, concreto, modellato sul livello del gruppo. Feedback costantemente eccellenti. Tailor-made SFMC courses for marketing and technical teams. Practical, concrete approach, shaped to the team's level. Consistently excellent feedback.

06 / Optimization

Audit & PerformanceAudit & Performance

Revisione di configurazioni esistenti, ottimizzazione di journey e automazioni, miglioramento di performance email, deliverability e costi operativi. Review of existing configurations, optimization of journeys and automations, improvement of email performance, deliverability and operational costs.

Lo stack completo. The complete stack.

Oltre otto anni di lavoro sul campo su ogni angolo dell'ecosistema Salesforce, con focus verticale su Marketing Cloud. Over eight years of hands-on work across every corner of the Salesforce ecosystem, with a vertical focus on Marketing Cloud.

Marketing Cloud
EngagementCore platform
Journey BuilderAutomation StudioEmail StudioContent BuilderAMPscriptSSJSSQLHTML / CSSSMS & PushEinstein EngagementPackage ManagerAPI Events (SDE)Data Extensions
Marketing Cloud
Intelligenceformerly Datorama
TotalConnectLiteConnectVendor ConnectorsWorkflowsHarmonizationClassificationsCalculated MetricsPivot TablesCustom Dashboards
Salesforce
Platformbroader ecosystem
MC NextData CloudPersonalizationSales CloudService CloudCommunity CloudAgentforce Marketing
Development
& Integrationunder the hood
REST APISOAP APIPythonSQLSSJSAMPscriptJavaScriptChrome Extension Dev

Otto anni,
un'unica direzione.
Eight years,
one direction.

Un percorso graduale da Analyst a Solution Architect, attraverso consulenza enterprise e ora freelance su progetti sfidanti. A gradual path from Analyst to Solution Architect, through enterprise consulting and now freelance on challenging projects.

OTT 2023 — OGGIOCT 2023 — PRESENT
Freelance SFMC Technical & Solution ArchitectFreelance SFMC Technical & Solution Architect
Indipendente · RemotoIndependent · Remote
Consulenza, implementazione e formazione su Marketing Cloud Engagement, Intelligence, Next e Data Cloud. Clienti cross-industry con approccio tailor-made e focus sulla qualità della delivery. Consulting, implementation and training on Marketing Cloud Engagement, Intelligence, Next and Data Cloud. Cross-industry clients with a tailor-made approach and focus on delivery quality.
GIU 2022 — APR 2023JUN 2022 — APR 2023
Salesforce Associate Manager
Lutech · Milano
Gestione di progetti SFMC enterprise per clienti Fashion & Retail, Banking, Healthcare. Piattaforme: MC Intelligence, Engagement, Personalization, Data Cloud. Management of enterprise SFMC projects for Fashion & Retail, Banking, Healthcare clients. Platforms: MC Intelligence, Engagement, Personalization, Data Cloud.
GIU 2021 — MAG 2022JUN 2021 — MAY 2022
SFMC Team Lead & MC Intelligence SME
Accenture · Roma
Leadership tecnica del team SFMC. Subject Matter Expert su Marketing Cloud Intelligence. Delivery per clienti Energy & Utilities, Banking, Non Profit. Technical leadership of the SFMC team. Subject Matter Expert on Marketing Cloud Intelligence. Delivery for Energy & Utilities, Banking, Non Profit clients.
APR 2020 — GIU 2021APR 2020 — JUN 2021
SFMC Senior Analyst
Accenture · Roma
Implementazione e gestione di campagne e automazioni per clienti Fashion & Retail, Energy & Utilities, Banking e Healthcare. Implementation and management of campaigns and automations for Fashion & Retail, Energy & Utilities, Banking and Healthcare clients.
GIU 2018 — APR 2019JUN 2018 — APR 2019
Salesforce Senior Analyst
KeyBiz · ext. WebResults / NTT Data · Roma
Salesforce CRM su Sales, Service e Community Cloud per clienti Infrastructures ed Energy & Utilities. Salesforce CRM across Sales, Service and Community Cloud for Infrastructures and Energy & Utilities clients.
DIC 2017 — MAG 2018DEC 2017 — MAY 2018
Salesforce Analyst
Investech · ext. Deloitte / Sky Italy · Roma
Primo ruolo post-Master ELIS. Salesforce CRM Sales e Service per clienti Telco e Media & Entertainment. First role after ELIS Master. Salesforce CRM Sales and Service for Telco and Media & Entertainment clients.

Salesforce
Certified.
Salesforce
Certified.

Agentblazer Innovator & ChampionSalesforce
NOV 2025NOV 2025
Complete Admin + AIUdemy
AGO 2024AUG 2024
MC AdministratorSalesforce
APR 2021APR 2021
MC Email SpecialistSalesforce
MAG 2020MAY 2020
Platform Developer ISalesforce
NOV 2017NOV 2017
Salesforce AdministratorSalesforce
AGO 2017AUG 2017

Settori in cui
ho costruito.
Industries where
I've built.

01Energy & Utilities
02Banking
03Healthcare & Life Sci.
04Fashion & Retail
05Telco
06Media & Entertainment
07Non Profit
08Infrastructures

Le parole dei
clienti.
What clients
say.

Estratti da recensioni verificate su LinkedIn. Tutti i feedback sono visibili sul profilo pubblico. Excerpts from verified reviews on LinkedIn. All feedback is visible on the public profile.

"

Vincenzo unisce una profonda competenza tecnica alla capacità comunicativa: riesce a spiegare in modo chiaro anche i concetti più complessi. Un professionista preparato, empatico e appassionato: collaborare con lui è stato davvero un valore aggiunto. Vincenzo combines deep technical expertise with strong communication skills: he manages to explain even the most complex concepts clearly. A prepared, empathetic and passionate professional — collaborating with him was truly a value added.

Eleonora Andolfo
Marketing Automation Specialist
"

Ciò che apprezzo di più è la sua capacità di unire competenza tecnica di alto livello a una comunicazione chiara, empatica e coinvolgente. Riuscire a spiegare argomenti complessi con semplicità, e allo stesso tempo con simpatia, non è da tutti. What I appreciate most is his ability to combine high-level technical expertise with clear, empathetic and engaging communication. Being able to explain complex topics with simplicity, and at the same time with warmth, is not something everyone can do.

Anna Camposeo
Marketing Automation Specialist
"

Ha dimostrato una grande padronanza dello strumento e una disponibilità fuori dal comune: nessuna domanda è rimasta senza risposta. Un corso utile, ben strutturato e soprattutto ben condotto. He demonstrated great mastery of the tool and extraordinary availability: no question went unanswered. A useful, well-structured and above all well-conducted course.

Andrea Redi
Ebusiness Strategist & Marketing Automation
"

Un freelance esperto e competente, con una conoscenza approfondita non solo delle piattaforme Salesforce ma anche delle ultime novità tecnologiche. Lo consiglio non solo come trainer ma anche come mentor per chiunque cerchi un esperto Salesforce. An expert and competent freelancer, with deep knowledge not only of Salesforce platforms but also of the latest technological advances. I recommend him not only as a trainer but also as a mentor for anyone looking for a Salesforce expert.

Eleonora Mistro
Career Coach · LinkedIn Branding
"

Vincenzo sa comunicare in modo efficace argomenti complessi e trasmette la passione che ha per il suo lavoro. Molto chiaro nell'esposizione e sempre disponibile, pronto a spiegare di nuovo se qualcosa non è chiaro. Vincenzo knows how to effectively communicate complex topics and conveys the passion he has for his work. Very clear in his explanations and always available, ready to explain again if something is unclear.

Luana Elia
Full Stack Recruiter
"

Un eccellente formatore in Marketing Cloud e Salesforce. Risponde sempre in modo puntuale e dettagliato ad ogni singolo quesito. Riesce sempre a metterti a tuo agio: è un requisito non banale per chi si occupa di formazione. An excellent trainer in Marketing Cloud and Salesforce. He always answers every single question promptly and in detail. He always manages to put you at ease — it's a non-trivial requirement for those who do training.

Irma Montemaggiore
Consulente Salesforce
"

Vincenzo è stato uno dei docenti di un corso dedicato alle figure di Recruiting in ambito Tech. La sua professionalità e dedizione nel proporsi, ideare un iter formativo strutturato e tailor made e nell'esposizione del modulo è stata vincente, chiara e professionale. Vincenzo was one of the instructors of a course dedicated to Recruiting figures in the Tech field. His professionalism and dedication in presenting himself, designing a structured and tailor-made training path, and in delivering the module was successful, clear and professional.

Guido Penta
Chief Recruiting Officer
"

Vincenzo è stato il mio formatore durante un corso di Salesforce Marketing Cloud, dimostrando una profonda competenza nel campo. La sua disponibilità nel rispondere a qualsiasi domanda e la capacità di creare un ambiente accogliente hanno reso l'esperienza formativa altamente efficace. Vincenzo was my trainer during a Salesforce Marketing Cloud course, demonstrating deep expertise in the field. His willingness to answer any question and his ability to create a welcoming environment made the training experience highly effective.

Giulia Navarro Pereira
Salesforce Marketing Consultant

Progetti personali. Personal projects.

CHROME EXTENSION · PUBLIC

SFMC Inspector

Una Chrome Extension costruita da zero per potenziare il workflow dei professionisti SFMC. Esplora Data Extensions in parallelo, mappa Automazioni e Journey, valida SQL e AMPScript con linter integrati, cerca globalmente nell'org con un comando ⌘K. Autenticazione via proxy session-based, senza credenziali esplicite. A Chrome Extension built from scratch to empower the SFMC professional workflow. Explore Data Extensions in parallel, map Automations and Journeys, validate SQL and AMPScript with built-in linters, search globally across the org with a ⌘K command. Session-based proxy authentication, no explicit credentials required.

Chrome Extension JavaScript SFMC REST API SQL Linter AMPScript Linter Journey Mapping
// sfmc-inspector.js
const inspector = new SFMCInspector();
// Auth via session proxy
inspector.auth();
 
// Parallel DE search
inspector.searchDE('a');
// → 36 parallel calls
// → deduplicated
 
// Lint SQL & AMPScript
inspector.lint(query);
// ✓ 10 rules checked

Un progetto SFMC
da far decollare?
An SFMC project
to launch?

Consulenze, implementazioni, formazione, audit. Rispondo entro 24 ore a ogni richiesta seria. Consulting, implementation, training, audits. I reply within 24 hours to any serious request.

vincenzo.boellis@gmail.com